Going Beyond Perks: What Invest Alberta Were Looking For
When Invest Alberta partnered with ElektraFi, they weren’t just looking for a new employee perk - they were looking for impact.
As a Crown Corporation with a team of 75, their HR Director Kevin Van Vliet wanted to offer something that would truly support the financial wellbeing of every employee, regardless of where they were starting from.
What they got exceeded expectations.
Plug-and-Play Financial Wellness: No Heavy Lifting From HR
For Kevin at Invest Alberta, the ease of implementation was a major win.
ElektraFi handled everything from start to finish - onboarding, employee communication, scheduling, and ongoing support.
No heavy lifting required from the internal team.
“From my HR perspective, there was minimal time commitment that we had to put to the onboarding experience.”
Engaged, Empowered, and Taking Control of Their Finances
With ElektraFi, Invest Alberta achieved an outstanding utilization rate.
Employees didn’t just sign up, they engaged, asked questions, made plans, and took action.
One team member even shared that they were able to buy their first home, something they never thought possible before using ElektraFi.
“Access to the CFP - the financial planner - was huge. Not a lot of people get that opportunity,”
Employees could easily access their own dedicated financial expert, something many had never experienced before.
The technology also impressed. Kevin highlighted how ElektraFi’s platform provided personalized recommendations, backed by real financial data, not generic advice.
By the end of the rollout, Invest Alberta didn’t just offer a financial wellness benefit, they created a culture of financial confidence.
The Outcome? A Partnership That Is Changing Lives
Employees didn’t just receive another benefit that would be forgotten about: they gained clarity, made financial decisions with confidence, and in some cases, achieved milestones they once thought were out of reach.
For Invest Alberta, the wellbeing of their employees is of upmost importance. Choosing ElektraFi was a strategic decision to invest in their people’s financial futures.
With personalized support, meaningful engagement, and outcomes that truly matter, the partnership delivered more than expected. It created confidence, sparked action, and proved that real wellbeing starts with financial clarity.
“It’s another tool in the toolbox that’s ultimately going to help people reduce their stress, show up to work in a much better mindset, and be able to contribute more effectively.”
Financial well-being starts here.
