Privacy Policy

Privacy Policy

Last updated December 27,  2023

Thank you for choosing to be part of our community at ElektraFi ( The ReFrame Financial Group),, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at support@elektrafi.io.

 

When you sign up for our services, you trust us with your personal information. We take your privacy very seriously. In this privacy policy, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our Sites and our services.

 

This privacy policy applies to all information collected through our website https://elektrafi.io/, and/or any related services, sales, marketing or events (we refer to them collectively in this privacy policy as the “Services“).

 

Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us.

 

  1. WHAT INFORMATION DO WE COLLECT?

We collect personal information that you voluntarily provide to us when signing up and completing your financial profile, and choosing to integrate your personal banking information.

 

The personal information that we collect depends on the information you provide to us in requesting certain aspects of your financial portfolio. The personal information we collect can include the following:

 

General account information, including your email address and first name and last name; gender, date of birth; financial aspirations, including when you and your partner would like to retire; income and related information; investment and savings related information; debt information; insurance information; tax information; insurance needs analysis; life insurance coverage analysis; and others.

 

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

 

Some information — such as IP address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

Online Identifiers. We collect tools and protocols, such as IP (Internet Protocol) addresses; cookie identifiers, or others such as the ones used for analytics and marketing; device’s geolocationVer devices; applications; and other similar data.

 

Last, we will also record your sessions with the ElektraFi Certified Financial Planner that you select.  This will allow you, the end user to review the conversation and help the CFP deliver on their commitments to you.  This will not be shared with anyone.  Please be advised that interactions may be recorded for quality assurance, training, and compliance purposes, to ensure  the highest standards of service while maintaining the utmost privacy and confidentiality.

 

Withdrawal of Consent:

Individual customers have the right to withdraw their consent for the recording of  the CFP interactions at any time. However, this may impact the quality of services provided.




  1. HOW DO WE USE YOUR INFORMATION?

We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

 

We use personal information collected via our Services for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.

 

We use the information we collect or receive:

 

  • To send you marketing and promotional communications. We and/or our third party marketing partners may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt-out of our marketing emails at any time (see the “WHAT ARE YOUR PRIVACY RIGHTS” below).

 

  • To send administrative information to you. We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions, and policies.



  • Deliver contextual nudges to you. We may use your information to develop and display content and suggestions tailored to your interests and goals that you set and to measure its effectiveness.




  • To enforce our terms, conditions and policies for Business Purposes, Legal Reasons and Contractual.

 

  • To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.

                         

  • To deliver services to the user. We may use your information to provide you with the requested service.

 

  • To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services.

  • For other Business Purposes. We may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Services, products, marketing and your experience. We may use and store this information in aggregated and anonymized form so that it is not associated with individual end users and does not include personal information. We will not use identifiable personal information without your consent.



  1. WILL YOUR INFORMATION BE SHARED WITH ANYONE?

We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.  Your information will NOT be shared with your company, your boss or any of your colleagues.  The only person who will have access to your financial information will be you, your partner (if you have added them as a spouse) and your Certified Financial Planner, if you chose to talk to one in person.   We are a SOC2 Verified Company

 

SOC 2 is a voluntary compliance standard for service organizations, developed by the American Institute of CPAs (AICPA), which specifies how organizations should manage customer data. The standard is based on the following Trust Services Criteria: security, availability, processing integrity, confidentiality, privacy.

 

We may process or share data based on the following legal basis:

 

  • Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.

 

  • Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.

 

  • Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).

  • Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information in the following situations:

 

  • Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include:  HRIS, payroll, and personal banking integration platforms, payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Services, which will enable them to collect data about how you interact with the Services over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand online activity. Unless described in this Policy, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes.

 

  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

 

  • Third-Party Advertisers. We may use third-party advertising companies to serve ads when you visit the Services. These companies may use information about your visits to our Website(s) and other websites that are contained in web cookies and other tracking technologies in order to provide advertisements about goods and services of interest to you.

 

  • Business Partners. We may share your information with our business partners to offer you certain products, services or promotions.



  1. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.



  1. HOW LONG DO WE KEEP YOUR INFORMATION?

We keep your information for as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law.

 

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this policy will require us keeping your personal information for longer than 2 years past the termination of the user’s account.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.



  1. WHERE IS YOUR PERSONAL DATA STORED?

Your data is stored in secure and compliant data centers located in North America.  These locations are selected based on factors such as performance, reliability, and compliance with data protection regulations.We utilize state-of-the-art infrastructure to ensure the confidentiality, integrity, and availability of your information. Our data storage practices comply with industry standards and regulatory requirements, providing a secure environment for sensitive financial data.



 

  1. HOW DO WE KEEP YOUR INFORMATION SAFE?

We aim to protect your personal information through a system of organizational and technical security measures. We are a SOC2 Verified Organization.

 

SOC 2 is a voluntary compliance standard for service organizations, developed by the American Institute of CPAs (AICPA), which specifies how organizations should manage customer data. The standard is based on the following Trust Services Criteria: security, availability, processing integrity, confidentiality, privacy.

 

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the services within a secure environment.

 

  1. WHAT ARE YOUR PRIVACY RIGHTS?

You may review, change, or terminate your account at any time.

 

If you have questions or comments about your privacy rights, you may email us at support@elektrafi.io

 

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can:

    ■  Contact us using the contact information provided.

 

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.

 

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. To opt-out of interest-based advertising by advertisers on our Services visit http://www.aboutads.info/choices/.

 

Opting out of email marketing: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below. You will then be removed from the marketing email list – however, we will still need to send you service-related emails that are necessary for the administration and use of your account. To otherwise opt-out, you may:

    ■  Note your preferences when you register an account with the site.

    ■  Unsubscribe in email footer

  1. DO WE MAKE UPDATES TO THIS POLICY?

Yes, we will update this policy as necessary to stay compliant with relevant laws.

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

 

  1. HOW CAN YOU CONTACT US ABOUT THIS POLICY?

If you have questions or comments about this policy, you may email us at support@elektrafi.io or by post to:

ElektraFi

#202 1965 W 4th Ave

Vancouver, British Columbia V6J 1M8

Canada

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