Financial Fitness

Join the movement to build wealth across Canada.


We’re helping thousands of people build healthier money habits, one rep at a time.

Sign up nowchevron_right


Financial Fitness

Join the movement to build wealth across Canada.


We’re helping thousands of people build healthier money habits, one rep at a time.

Sign up nowchevron_right

Our financial benefits solutions make real impact in real organizations.

Eureka DevSecOps
Immigrant Employment Council of BC
M Moser Associates
InvestAlberta
SOC 2 Type II Compliant
Canadian Owned
& Operated

Take the first step towards financial fitness.

Equip your employees with the guidance and tools they need to take control of their financial health.

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Financial Trainer In Their Pocket

Most budgeting apps are backwards looking. ElektraFi uses personalized insights and regular nudges to get your people moving forward.

  • Spending categorization and budget optimization
  • AI recommendations and proactive nudges
  • Incentivized financial progress

Human Experts, On Demand

Technology is powerful, but sometimes you just need to talk to a person. ElektraFi gives users on-demand access to our network of Certified Financial Planners (CFPs).

  • Book 1-on-1 sessions directly in the app
  • Validate strategies and reduce financial anxiety
  • Specialized guidance for every life stage

Measurable ROI for Businesses

Financial anxiety costs employers thousands in lost productivity and turnover. ElektraFi provides HR teams with aggregated reporting that shows exactly how your team's financial health is improving over time.

  • Track aggregated financial well-being data
  • See real-time engagement rates
  • Reduce absenteeism and turnover

How it works

A proven workout plan for your team’s financial health.

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Unite your team

Get your people genuinely excited about a benefit they actually want to use. We help you launch a culture-building initiative that unites your workforce under a shared goal of financial success.

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Put in the reps

We break overwhelming financial goals into micro-habits. Whether it's an automated $10 transfer to an emergency fund or a nudge to cancel an unused subscription, our AI coaches users through daily, stress-free "reps."

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Track the gains

As employees build consistency, they watch their net worth grow and their financial anxiety drop. Milestone celebrations and streak trackers keep engagement high and turn healthy choices into permanent habits.

Our pledge to Canadians.

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We'll donate an ElektraFi Account for each one purchased by Canadian employers.

For every Account purchased, we donate one to a Canadian in need. We’re working with underserved communities to change financial futures for everyone.

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We believe in collectively empowering everyone with financial tools and guidance.

Join us in our mission to build a more financially secure and resilient Canada, one account at a time.

Frequently asked questions.

What is the Financial Fitness Movement?

It’s our initiative to make financial well-being accessible to everyone. We believe that building healthy money habits shouldn't be a privilege reserved for the few. Financial Fitness is our ongoing campaign to partner with forward-thinking employers to bring ElektraFi's wealth-building tools to their teams — and simultaneously to the communities that need them most.

How does the 1-for-1 pledge actually work?

For every ElektraFi Account an employer purchases for their team, we donate a fully funded, premium ElektraFi Account to a Canadian in need. You invest in your employees’ financial health, and together, we invest in the financial future of underserved communities across the country.

Who receives the donated ElektraFi accounts?

We partner with established Canadian non-profits, community organizations, and grassroots financial literacy programs. These partners help us identify and distribute accounts directly to individuals and families who can benefit most from structured financial tools, guidance, and daily empowerment.

How does ElektraFi actually help Canadians in need?

When someone is in financial distress, traditional "wealth management" advice doesn't apply. Our CFPs are trained in financial triage. For our donated accounts, our experts help users navigate immediate crises: stopping predatory payday loans, negotiating with creditors, creating survival budgets, and identifying government grants or subsidies they may be missing. It’s about building a stable foundation first, with profound empathy and zero judgment.

I’m an employer. Why should I offer ElektraFi to my team?

Financial stress is a leading cause of employee burnout, anxiety, and decreased productivity. By offering ElektraFi, you provide actionable tools that help your team reduce debt, manage their money, and build wealth. Plus, your purchase directly fuels our community impact pledge, aligning your company's benefits package with powerful, tangible social impact.

How can I get involved?

Employers can get involved in a number of different ways, from simply sharing the message across Canada, to bringing ElektraFi into their organization as their Financial Fitness partner. Use the form below to learn more about getting involved.

Want to join the movement?
‍Let’s get you started.

Connect with us to explore different ways your organization can get involved in the Financial Fitness Movement.

Amplify the message within your organization

Get in touch to request free resources and incentives to help your employees build better financial habits.

Host a financial health session

Talk to us about partnering on a educational financial fitness workshop for your employees, led by our Certified Financial Planners.

Be part of the solution

Explore our financial well-being benefits for employers, and lead the Financial Fitness Movement in Canada.

Sign up to join the Financial Fitness Movement

Thank you for your demo request!

Your message and request has been received. Our team will reach out shortly to organize a time that suits you to provide a complete product demo to yourself and anyone else in your team you would like to include.

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Financial well-being starts here.

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